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Create touchpoints to distribute content. Before launching the app it is useful to also create content to support the launch. These can include websites, press reviews, promotional videos, screenshots and any other type of content the company can think of producing. By trying to get in touch with influential influencers and bloggers, the company will have the opportunity to accelerate lead generation right from the launch phase. Download-ebook-9-fundamental-activities-app-marketing-big The importance of inbound marketing With more than 2 million apps available on the App Store and Google Play, companies need to have in-depth knowledge of the market and their users to be able to outperform their competitors.

The launch of a new app requires a strong marketing commitment from the company to try to intercept the interest of new users who are actually willing to use the app. This is where inbound marketing comes in . By creating an ad hoc mobile app marketing plan, the company Web Development Services will be able to create value for target users and identify the most suitable channels to convey it. Intercept your target The world of apps can be compared to a forest made up of millions of trees. So how is it possible to get noticed? Developers often think that unique features are enough to help the app spread. In reality, SEO, word of mouth and user research and market research to identify the right target help to improve.



The positioning of an app within the stores, whatever the reference sector, as long as they are part of an integrated mobile app marketing plan . The Mariott Mobile case Marriott International, Inc., a leading global hotel group with hotels in 87 countries, needed to offer its customers a mobile support service through an app capable of speeding up the booking and check-in phase and facilitating the feedback phase. app-marketing With the ambitious goal of 500 thousand downloads for the first 3 months, the company was entering an overcrowded market where getting noticed was not easy.
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